Source: 湃 News
Original title: Ten years of $ 113 billion copyright fee, I don’t like the NFL for this money.
These two days, the rugby NFL alliance throws a heavy bomb on the copyright market.
NFL has signed a new copyright continuation contract with Amazon, CBS (Colombia Broadcasting Corporation), ESPN / ABC, FOX, and NBC (US National Broadcasting Corporation) – according to many media reports, the new contract begins in the 2023 season, It has been over the end of the 2033 season, with a total value of up to $ 113 billion.
What kind of astronomical figure is this? 2014 NBA signed 9 years $ 24 billion broadcast contract, calculated in single season, about 1/4 of the NFL new contract value.
The British Super Inn 2019-2022 broadcast contract, even in the UK, in the United Kingdom, three years totaled 9.2 billion pounds, the single season is approximately $ 4.25 billion, still less than half of NFL …
NFL, the only viewing guarantee
Why is NFL value? It is necessary to know that the past year is affected by the new crown epidemic, the whole sports copyright market will show a shrinkage. In the future, this NFL is not only changing against the trend, but also sets the high price record.
NFL is popular in the United States is not a secret. The data shows that more than 68% (187 million) in the age of 12 years old, more than 68% (187 million) are NFL fans, so large fans support NFL unparalleled view peaks.
In the past 5 years, the 100 sports events with the highest broadcast ratings in the United States have taken 77 seats; in 25 games in the highest ratings, 24 are NFL events.
Even if all TV shows are placed together, NFL remains the list. Since the last year’s data, the most expensive programs in the US history, 19 of the top 20 are NFL’s finals – super bowls.
In a single year, in 2020, in the top 100 programs of the highest view in 2020, NFL accounted for 72, NBA pressure roots did not enter the previous 100, of which the NFL’s draft election attracted more than 156 million viewers to watch, set it. Historical high.
It looks, as long as NFL is on the screen, other programs have to stand against the side.
Implementing the specific viewing data, the NFL super bowl is over 100 million, while the whole beauty has any other TV programs to reach more than 45 million data.
Of course, the overall ratings of NFL are not always supported. In 2016 and 2017, there was a short decline, but this is from the overall impact of the TV media environment, and the lateral comparison is still in the high position.
NFL also has absolute superstars such as Tom Braddy.
Vigorously embrace new media
In view of this, if there is any TV show to make the player feel relieved, then non-NFL is. In the preview competition, if the Falling NFL, the blow will be disastrous, so you can see that the whole US head broadcast company is all debut.
It is worth mentioning that compared to the past TV media is unaware of the TV media, the role played in the NFL’s copyright war is also more important, and the new media strong entry has also spawned the production of copyright costs.
NFL President Roger Goodel talked about, “signing the new media agreement will let NFL fans can watch their favorite competitions through more channels, I believe we are in a good location than ever, New way to develop my alliance … “
In fact, this heavy transaction and the biggest difference in previous years are copyrights in the NFL big rewards – new copyright cycles, audiences can watch NFL events through digital media, wireless TVs.
In a few buyers, Amazon is quite bright as a digital media platform. They are also the first institution in NFL to get all digital media copyrights. In the NFL popular “Thursday Night”, Amazon became exclusive live agencies.
madhyamik exam 2021 news todayIn addition to Amazon, those traditional TV media are also actively developing digital services. Take CBS as an example, its television network will broadcast the event of Sunday afternoon, and its streaming platform Paramount + will also live in the event.
Fox also obtained the rights of the NFL event in its video on demand system Tubi; NBC’s exclusive streaming media PEACOCK has also obtained a certain number of NFL events.
Obviously, on the issue of new media, NFL gave greater openness, and various transcaps have given greater investment, more layout than previous.
In fact, in recent uttarakhand college news today years, market data has proven that the new media will be the direction of the future development of NFL. In 2018, NFL digital stream media received 86% from 2017. In 2019, the NFL mobile network platform has reached 109%.
In front of a new media, the performance of traditional TV platforms is obviously not rhyme. Take ESPN as an example, since 2013, traditional cable TV subscriptions have lost approximately 17 million users, and the online digital ESPN + stream media service has received approximately 8 million new users.
If you want your portraits, you need to pay $ 100 to NFL.
This contract, NBA is very eye-catching
Although the TV era has created NFL’s commercial legend, NFL needs to find new continents that continue the legendary new continent, especially when young people have more favors new media such as a new medium, and the audience of the TV is also constantly migrating to streaming media.
Coincidentally, NBA Dallas’s Supreme Board Tang and NBA have a decline in NBA, and as korea news today younger generation gradually away from traditional media, everything is now developing towards digitalization, and continues to hold traditional TVs.
Standing in the trolement of the times, NFL began to vigorously open new media, and new media is also happy to continue to add code in NFL.
Amazon was in 2017, NFL in 2017, “takes over” has been broadcasting the resources of the events enjoyed by this. At that time, Amazon is looking forward to strengthening its digital media attributes by broadcasting NFL, and obtains a part of advertising income originally focused on the TV platform.
Under the category tollywood movie news of digital media, sports content is undoubtedly a quick accumulation of users and the high-quality assets that attract advertisers. Amazon begins to make great strength in NFL’s business.
In contrast, the traditional TV stations in the past also saw NFL drainage capabilities. 52% of FOX traffic from NFL, ESPN is 20% from NFL, and ESPN is 13%, and the minimum NBC has 11%.
While continuing to chase NFL, traditional TV stations are also willing to make optimizations, and reserve inherent TV cooperation, increasing cooperation in new media levels and NFL.
It is worth mentioning that the 11-year contract is currently signed In addition to conforming to the PRO to the North American Sports Market, it also helps the major newcomers to further develop and develop new media services in the future time, and digest huge costs. .
There are many signs that the current NFL is a resident of a horrible broadcast is the results of all parties. Although the price is very resistant, the financial market has given a relatively forward pre-judgment.
Morgan Datong pointed out that after the Amazon’s high price, after the exclusive power of the game on Thursday, it will promote the service of its active users and the streaming media.
At the moment, according to the NFL Alliance, with the birth of the new agreement, the alliance plans to increase the regulations of all teams to 17, and expand the seasons team from 12 to 14, with richer content. To give back the sincerity given in the buyer’s market.